You’ve built something you believe in—yet the business won’t break through.

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Investors and Customers run on hidden checklists—Invisible Rules illuminates them so you hack credibility in 7-Minute X-Ray drills, command instant attention, and unlock growth.

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Be the First to Read Invisible Rules

Be among the first to read Chapter 1, and master the 7-Minute Drill to Outsmart Your Market.

Sign up and stay ahead of the game.

What is the single biggest driver of success that every other playbook misses: perception.

“Investors, partners, and customers judge you by hidden power magnets—and if you can’t control how they see you, none of your hard work pays off.”

— Ujwal Arkalgud

Invisible Rules is different. It’s a simple, five-part system you can tailor to your goals and industry.

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Run 7-Minute Drills
In just 7 minutes, you’ll surface the unspoken rules your gatekeepers use—and sketch the exact move that gets you past them.

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Build Instant Credibility
Show you’re the real deal before you even ask for anything.

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Hack the Network Grid
Map and exploit the hidden networks that already exist in your industry so you don’t have to start from zero.

Use Your Power Magnets
Discover the unseen criteria people use to say “yes.”

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Scale on Your Terms
Stitch these tools together into a growth plan that fits your background, circumstance, industry and goals.

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Download Your Free Blueprint →

Built on Real-World Wins

When I first became an entrepreneur, I followed every play in the book—and got nowhere.

It wasn’t until I leaned on my anthropologist training—my real superpower—that I cracked the code on what truly moves investors, partners, and customers (not just what they say moves them). That spark gave birth to the Invisible Rules operating system.

I put it to work myself: bootstrapped MotivBase to a high-eight-figure exit in seven years—with zero VC. Then, to prove it’s not just an early-stage trick, I revived two $50M-revenue, PE-backed companies out of stagnation. Even in my family office, the startups using Invisible Rules have outperformed those on the typical “startup trajectory.”

Now I’m writing this book so thousands of founders can skip the guesswork, sidestep hidden gatekeepers, and scale on their own terms.

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Unlock Invisible Influence at Your Event

Ujwal brings an anthropologist’s lens to the hidden forces driving business success—delivering fast-paced keynotes, workshops, and executive sessions that teach audiences how to map unspoken checklists and outsmart their markets.

Signature Talks & Workshops:

The Invisible Rulebook
Decode the 5 hidden “power magnets” every founder needs to master.

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7-Minute Market Probes
Uncover your audience’s unspoken criteria in mere minutes.

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Outsider to Insider
Earn instant credibility—even without legacy connections or VC backing.

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Custom Growth OS Labs
Hands-on workshops to build your own tailored Invisible Rules playbook.

“Ujwal is one of the smartest, most creative, and most insightful people I have ever had the honor of working with. Whenever I worked on a project with him, I knew the outcome would be stronger than if I had worked on the project without him. Besides being a brilliant mind and having a huge heart, he is also just fun and interesting person to chat with over a coffee or beer.”

— Chief Data Officer, McDonald's

These are just some of the global companies that tap into Ujwal’s frameworks to guide their executive teams:

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“Listen up, entrepreneurs: any advice from Ujwal is gold. He built a scalable, highly profitable business—without external funding—so naturally optimized for a high-value exit. He paired that with an uncanny ability to sell, always tuning into buyers’ needs and never letting up. You can’t go wrong learning his frameworks.”

— Managing Director, Corum Group

Fast-Track Your Growth

Why grind through endless experiments when you can shortcut to the results that matter?

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Product–Market Fit 2X Faster
Shrink a 6–12-month slog into a 3-6-month sprint

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Close Rate Boost +30%
Outperform industry benchmarks with targeted Power Magnet alignment

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Acquire Customers for 0.7x
Stop wasting budget on low-impact channels and tactics

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++ Growth Rate in 90 days
Layer rapid 7-Minute drills on proven influence pathways

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There is no AI for that

You can chase every shiny new tool, but no algorithm teaches you the unspoken checks that drive every “yes.” Tools without the know-how to use them are just expensive distractions. Invisible Rules gives you the human-insight skills that make every AI you try actually work—so you stop spinning your wheels and start closing real opportunities.

Invisible Rules will save you from thousands of hours of failed attempts and distractions!

Master the invisible rules first, and every new widget becomes a strategic advantage—unlocking faster growth, better pitches, and the capital you need.